30 SECONDS TO SELL YOU

It only takes 30 seconds for a recruiter to form a firm and definitive opinion of a candidate during a job interview. By following this logic, we only have one chance to make a good impression. What if you learned how to sell yourself in less than a minute?

The entrepreneur's pitch

Entrepreneurs usually show up in just a few minutes to convince investors and make them want to study their project. Their message must therefore be clear, concise and understandable by all. The entrepreneur must be able to say what needs his product or service meets and how his project is different, without going into detail. He has very little time to show his motivation, his enthusiasm and his credibility to carry this project.

The job interview works the same way: you will have little time to convince. Your pitch should capture the attention of your interlocutor and reflect your professional project. However, don't just say you're the perfect fit for the job. Try to find that little extra that will set you apart from your competitors: if you have a specific skill or have had a particular experience (a year abroad for example), now is the time to put yourself forward. Here is an example of a pitch:“I am Alain Dufour. I graduated from a Master in digital communication. I did a one-year work-study program in a digital communication and emarketing agency. I am passionate about the web and communication and I have a commercial hat, which makes me a hybrid profile, able to set up a digital strategy, but also to know the needs and expectations of a client. " .

Repeat your pitch as much as possible and test it with those around you. Take their advice into account and improve your presentation.

The importance of body attitude

Body attitude, or non-verbal language, is essential during a recruitment interview because it allows you to objectively judge social skills (your self-confidence, the management of your emotions, etc.). The recruiter will pay attention to your gestures, your attitude and your appearance. Take care of your presentation, adopt a position you feel comfortable in, stand up straight and maintain eye contact with the other person.

Try to adopt an assertive attitude the few minutes before the interview to feel more in control of your emotions.

Showcase your skills and professional successes

The pitch is not a monologue. On the contrary, its conclusion initiates the exchange. After your pitch, remember to talk about your skills and professional successes. These are an added value for the coveted position and allow you to highlight your personal qualities, the famous "soft skills". Describe in what context you were able to achieve these successes, what tasks were occupied, what actions enabled you to achieve them and what was the result.

Prepare for possible questions

Anticipate your interviewer's questions. While it is impossible to predict exactly what questions you will be asked during the interview, some come up often. This is the case for questions on personality and professional background: "tell me about yourself", "why did you apply for this position and in this company?" ", " what are your salary expectations ? ", Or" what would you put in place when you arrive at this position? ".

Also prepare some trick questions that you might be asked. These questions are not intended to make you uncomfortable during the interview but to try to push you around to get a better understanding of you.  

Other tips

• The message must be clear and understandable by your interlocutor. Avoid searched or technical terms, acronyms and abbreviations.
• Structure your presentation so that it feels like you're telling a story.
• Repeat your pitch as much as possible: check that it is not too long and memorize it. However, be careful not to recite it.
• Try to illustrate your words with examples, pictures, figures.
• Stay honest. Authenticity is the key to a successful job interview.